Intimidator Group is pleased to announce that the Intimidator and Spartan brands are joining forces. The all-new lineup of 2025 side-by-side vehicles will be introduced under the Spartan brand as the “Intimidator” product family.
"We are proud of both Intimidator and Spartan, and we are making big investments in the future," said General Manager John Swanson. "We continue to stand behind and support our segment-leading current products, we continue to invest to keep raising the bar with exciting new product introductions, and we are doubling our efforts and spending to accelerate the growth of our brand."
Spartan and Intimidator have always maintained a commitment to the same brand promise: to lead with game-changing styling, rugged power and strength, superior handling and traction, and best-in-class comfort. As such, that common brand promise typically attracts similar customers to both products, and research has shown that customer bases for both UTVs and mowers overlap in many aspects.
This transition is the result of a thorough and strategic decision-making process to find the best path forward for maximizing brand impact and efficiently managing investments. Although new products will be manufactured and sold under the Spartan brand, Intimidator UTV will continue to honor and support its legacy products and maintain all service-related aspects of the UTVs for existing customers, now and in the future.
"We are truly excited about the future of our Spartan Intimidator UTV line," added Swanson, "and we are committed to building on the Intimidator legacy and growing the Intimidator model family to stand among industry leaders."